Right elevator, right speech?

Do you want your most important message to be accepted or declined?

You probably know the concept of the “elevator speech”.   You bump into your CEO in theIMG_0641 - Version 2 elevator. He or she says: “I haven’t seen you in a while. [If you are an EHS leader, they may add, ‘I guess that’s good news.’] What are you working on these days?” You suddenly have the length of the elevator ride to make the pitch of your career. Go.

I mean, go. Stop reading this blog and recite your speech.  Now. Put down the tablet or phone (or God forbid print-out). Recite your own real elevator speech aloud. Go.

So how did that go?  Could you do it?  Was it convincing? Compelling?  Did you have to stop and think it through? Would your target audience have accepted your message, nodded and said, “Come tell me more”? Would they have declined it, nodded curtly and walked off? Was your key executive off the elevator and on to a busy day before you figured out what to say?

This isn’t a new concept, or an original one. But it’s a powerful concept that keeps coming up. In these days of multi-tasking and over-scheduling, the elevator speech is more important than ever. When I got my first job out of college, working in a governor’s office, we were pressured to scale heights of brevity and focus: everything had to be kept to one page, maybe 450 words. Later, that became one screen – maybe 250 words. Now, you may only have 140 characters – or the one minute before everyone else shows up for a meeting.

In the last few weeks I’ve encountered the concept:

  • Working with a young promising consultant, lost in a larger company with no clear version of his personal “brand” and why anyone should use him in their work – especially Partners encountered casually and infrequently
  • With a client who is stuck and needs to open up alternate career paths within her company without raising red flags – which means sending the right messages in brief interactions with executives
  • In my own day-to-day life, explaining my own plans as I hit age 60 and 20 years with my company, shaping (and correcting) assumptions about my future held by people who really don’t want to spend a lot of time talking about my future

Ask yourself two questions:

#1. Do I actually know my own elevator speech?  

Do you update it? Do you practice it? If your most important player – boss, CEO, customer, whatever – came in right now and said “so what’s up?” do you have that at the tip of your tongue?  The best opportunities often come when we are least expecting them; it’s too late to prepare then. So prepare now. Write out a draft of your elevator speech – two sentences, three at the most. Then:

  • Cut it down. You probably cheated and wrote out four or five sentences, cleverly disguised by semi-colons.
  • Find it. Your key words are buried in there somewhere. The real message is probably 20 words in. Try deleting everything before that.
  • Keep it positive. The young consultant started out with what he does NOT want to do. I don’t know about you, but I don’t go to the hardware store to buy “not windows”. I go to buy a door, or a hammer or light bulbs. You buy a positive, not a negative. Assume your audience is just like you.
  • Keep it consistent. You may tailor the language for some audiences, but the core message has to ring true to any audience – and can’t contradict your core message to other audiences.
  • Teach it. You are probably not the only person carrying your message. If you are a leader, do your people know your elevator speech? Do they have their own elevator speeches ready, and are they consistent with yours while in their own honest voice? Listen to the message they convey – is it the message you want or need carried throughout your organization?
  • Try it. Practice your speech on others. Listen to what they say and refine your speech. After all, what matters isn’t what you think you said, it’s what they heard.

The best way to practice is with others in the same boat. At an ERM Forum years ago, we paired off EHS VPs from multiple companies to practice their elevator speeches with each other. We then asked them what they heard. One VP commented: “We sound like supplicants. We don’t sound like we believe we belong at the table.” Another, reflecting on the challenge of condensing complex reality into a simple message in the length of an elevator ride, sighed: “We need to move to a taller building.”

#2. Do I get on the right elevators?

Sometimes it’s about finding the right elevator. You probably won’t bump into the CEO if you’re riding the freight elevator.

For EHS and sustainability leaders, the challenge is getting on the business elevator. The people who need to hear your elevator speech may not be the people you spend time with. What are you doing to create the opportunities to use that great speech, once you have it?

And sometimes it’s about knowing when not to deliver your speech. For years I worked in downtown Philadelphia. My favorite elevator was horizontal: the 6:44 AM R5 commuter train from Bryn Mawr to 30th Street Station. Two of the most powerful men (and yes they were all men then) in my company took that train. They walked to the station from their houses on the Main Line. I had to drive 15 minutes from my decidedly un-Main Line house to park there, but it was worth it. Over the course of a year, I’d talk casually with them a few dozen times waiting for the train. Three or four times a year, one of them would ask a question or make a comment that gave me an opening. I had my elevator speech ready and I delivered it. I like to think that those opportunities had a lot to do with my rise through the company and the success of my programs. But I’m sure my success owed even more to all the other times when I just shut up and let them read their newspapers.

[Scott Nadler is a Senior Partner at ERM.  To share this post, see additional posts on Scott’s blog or subscribe please go to snadler.com. Opinions on this site are solely those of Scott Nadler and do not necessarily represent views of those quoted or cited, ERM, its partners or clients]

Risk, resilience and the rear-view mirror

Over the last month, in client work sessions and in conferences in San Francisco and Chicago, I’ve had conversations with over 40 corporate EHS/sustainability leaders. Behind closed doors, despite lots of hard work and good progress, there is more unease than complacency. I heard three related aspects of that unease.

Risk: What’s keeping us up at night?

When asked “what’s keeping you up at night right now?” the leaders gave a surprisingly consistent answer: Basic performance. No matter what the numbers say, are we going to hurt or kill someone? Is everything really working as well as we’d like to believe? If it isn’t, will we find out before something really bad happens? Will we find out in time to fix it?

When asked “what keeps you up around the longer term?” they gave much more varied answers. There was a common thread around emerging or rising expectations and regulations. The details varied but included carbon, safety and sustainability-related reporting (including SASB).

Resilience: Are we prepared to cope with those risks?

Resilience is getting a lot of play. Whether resilience is an important concept or “just the new buzzword” (as one Environmental Director suggested skeptically) is open for discussion.

Resilience can be an important concept. There is important work being done around it, including how resilience might provide a different way to interpret and apply sustainability.

At the same time, it is a popular buzzword. Some use resilience as jargon to dress up “just recover from bad stuff faster than the competition.” That’s important, but it’s way too narrow.

Resilience raises key issues. Resilience is the ability not only to survive, but to thrive in the face of change which may be disruptive, discontinuous and dissonant. That change can come from anywhere, including in your organization, geography, business, or the climate (political, physical, regulatory or economic). At its best, resilience is not just getting better at reacting, responding and recovering when bad things happen – a fatality, a devastating release, loss of a key part of your supply chain. Rather, resilience is anticipating, adjusting and adapting to changes without having that fatality, devastating release, or loss of a key part of your supply chain in the first place.

In one conference, I illustrated that by pointing out a friend in the audience. Let’s call him John. I said I hoped I never had to go to John’s wife, whom I know, and tell her that John had been hurt on the job – and was never coming home. If I did have to do that, though, I didn’t think it would help her much if I then added brightly: “But the good news is, we’re resilient. We recovered so quickly that we replaced John already. John’s dead, but we lost only a few hours of production. Isn’t that great?” That’s not the kind of resilient I want to be.

Resilience therefore poses a challenge to your management systems: Do your management systems help “risk-proof” your company, or are those systems themselves something you have to worry about risk-proofing? Do your management systems help prepare you for the things you can’t prepare for?  Do they actually give you capabilities that are resilient, or just more rigid plans?

Put another way, do your management systems help you sleep at night – or are they something else that keeps you up at night?

Rear view mirror: Where are we looking for insight into those risks?

If resilience is about anticipating and adapting, not just responding better, how do we anticipate the changes and understand the risks?

There’s a big focus on data and information systems. Clearly, we learn more each day about Big Data’s capacity to gather more information about everything (including us, like it or not). Focusing on data has its own risk, though: existing data, by definition, is historical and backward looking. Focusing too heavily on data is like driving down an urban freeway at rush hour with duct tape over your windshield, looking only in your rear view mirror.

The interesting question is, can information systems help you understand the past, manage the present, and anticipate the future? There’s a lot of energy going in that direction, especially in intriguing things like predictive analytics that might help you look forward.

Then, at a dinner with some new ERM Partners (now new friends), I had the most energizing conversation of the month. They reminded me of the most powerful tool for looking forward: gathering smart people with different perspectives in structured ways to create powerful, insightful interactions. Getting and using that insight is subtle. You can mine data; you have to harvest insight. By creating the right platforms and processes we can help our people articulate, compare and combine insights. We can get better at sniffing out the weak signals already coming our way, and finding ways to amplify them without distorting them.

That may create a foggy and messy view through the front windshield, but it sure beats looking backward.

[Scott Nadler is a Senior Partner at ERM.  To share this post, see additional posts on Scott’s blog or to subscribe please go to snadler.com. Opinions on this site are solely those of Scott Nadler and do not necessarily represent views of those quoted or cited, ERM, its partners or clients.]

Sustainability goals that matter

Goals can be strange things.

For an athlete, shaving a few hundredths of a second can make all the difference.  A runner can work for years toward a goal like that.  In the real world, that can seem strange.  You run from one completely arbitrary line across another completely arbitrary line (with no feared animal or other imminent danger chasing you), and do it faster by a margin utterly undetectable by the human eye. As a wise woman once said mocking my love of sports: “This is about being the best in the world at something that wasn’t worth doing to begin with.”

IMGP0081For an individual runner, though, a goal can be incredibly motivating.  It can drive astonishing levels of dedication and discipline. Just striving for those goals can be life changing. Sticking to your goals and sharing them with others can have extraordinary results, doing things that absolutely are worth doing. Some dedicated runners (sometimes viewed as a self-focused population) use this focus on goals to do amazing things to help others, not just themselves (see Back on My Feet).

So what does this suggest about the sustainability goals companies set and the records they strive for?  Reducing greenhouse gas emissions (GHGs), reducing water usage, increasing purchasing in local economies, increasing opportunities for women and minorities to get jobs and promotions, improving transparency and governance and receiving recognition all seem like good things. Digging into the details raises some questions, though.  Does reducing water usage mean focusing on water stressed areas, or just reducing water use where it’s convenient? At the current rate of GHG reduction, how many years will it be before a company is truly carbon neutral (especially without potentially-questionable offsets)? Are all the groups joined and awards won meaningful goals that drive real progress, or more like the Olympic records of countries with leading medal counts but lagging life expectancies?

A number of companies are now kicking off annual or multi-year sustainability goal-setting efforts.  Will this launch a new round of pointless record-chasing and medal counts, or powerful motivators of dedicated behavior that can drive real change?

Some companies already use goal-setting to raise the bar and focus energy.  For example, back in 2006 Dow shared new goals including: “We are actively working toward, and committed to achieving, at least three breakthroughs by 2015 that will significantly help solve world challenges.”

Others, though, have taken safer routes.  Some companies aim for timid reductions in broad indicators, shaving the equivalent of hundredths of a second off their GHG emissions or water use. Others aggregate individual achievements into counts of dubious value: if one plant-level green team did good work, let’s set a goal of five teams next year! As the VP of one well-respected global company contemplated a new round of goal-setting earlier this summer, he sighed: “These things are getting old. It feels like the same-old, same-old.”

There may be good reasons for this caution.  One corporate sustainability manager admitted: “We already picked the low-hanging fruit.  It gets harder from here.” Another noted that senior management may be on board directionally with sustainability, but setting goals requires “testing the tolerance for commitment.”

There is new thinking emerging that can be used to push the boundaries of sustainability goals, metrics and reporting, getting away from the “same ol’ same ol’.”  For example, David Lubin and Daniel Esty call for  “a ‘back to basics’ approach and argue for measuring sustainability strategies’ direct impact on revenue growth, productivity and risk.” What different kinds of goals might a company set if those three factors drove sustainability strategy?

If your company is starting a new round of goal setting, and if you want to make that effort meaningful, you might consider a few questions:

  • What is your sustainability ambition? If you put sustainability in business terms, are you just trying to be protective and defensively keep up with the competition, or are you trying to go on offense – or even transform your company?
  • Why are you setting goals? Are you trying to achieve your ambition, drive a particular impact or just tick the box?
  • Who is the audience for your goals? Are you trying to satisfy (or impress or respond to) your Board of Directors, customers, NGOs, regulators, investors, others?
  • What are you trying to increase? Do you want your company to increase the span of action (the range of different projects or programs underway), the scope of action (the level of effort on those projects or programs) or the scale of impact – how much really changes as a result?
  • What would success look like? What would be different in real world terms if you achieve your goals?

Who knows?  Maybe your company can be the best in the world at something that really is worth doing.

[Scott Nadler is a Senior Partner at ERM.  To share this post, see additional posts on Scott’s blog or to subscribe please go to snadler.com. Opinions on this site are solely those of Scott Nadler and do not necessarily represent views of those quoted or cited, ERM, its partners or clients.]  

The Sustainability Bazaar

Walking through the bazaar in Istanbul recently, I had a sustainability moment.  It had nothing to do with packaging or organic farming or even fair trade.  It had to do with good old-fashioned trade.

The bazaar is not a place for the shy. Sellers and buyers engage directly.  There are no intermediaries. There are no pre-qualification documents or bid specs.  If you want to buy it, you buy it.  If you want to buy it at a lower price, you bargain.  If you want to sell it, you hustle.  You draw in customers.  You figure out what matters to them.  You talk about everything possible to create a relationship before you get to price.  Hopefully, everybody walks away happy.  Sometimes there’s even time for a glass of tea.

Grand Bazaar, Istanbul

Grand Bazaar, Istanbul

It’s messy, but business gets done. That’s what happens in a marketplace when you combine willing buyers and motivated sellers.

That’s not what happens around sustainability in many B2B (business-to-business) marketplaces.  Clearly, lots of good work has been done and good progress made. Influential buyers like Walmart, Kaiser Permanente and even the US Government have sent out strong sustainability signals about what they do – and don’t – want to buy. Groups like The Sustainability Consortium are working to improve the marketplace. Organizations like US BCSD are even trying to create new marketplaces.

But for all that progress, most B2B deals still get done in a transaction between Company A’s Purchasing people and Company B’s Sales people. If you try to force sustainability into that transaction, you’re forcing skeptical buyers to deal with unwilling sellers.  Not much business gets done that way.

I see it first-hand.  I can spend a morning with a company’s Purchasing people who hesitate to raise sustainability issues with their suppliers. (They often settle for sending out more questionnaires to their suppliers.) I can then spend that afternoon with the same company’s Sales people who hesitate to raise sustainability issues with their customers. (They also complain about all the questionnaires they get from customers.) I spend the morning trying to get Purchasing to listen, and the afternoon trying to get Sales to talk.

Why?

In some cases, sustainability really is a bad use of their time.  For some customers and suppliers, the sustainability opportunities and risks really are too far down the list of priorities.

More often, though, sustainability leaders have failed to overcome serious organizational imperatives and cultural barriers. Over generations, both Sales and Purchasing have evolved strong beliefs that are reinforced by functional silos and metrics.

Sales historically believes:

  • Don’t ask questions if you don’t have a good answer
  • Sell features not benefits
  • Purchasing cares about five things: price, price, service, price and price
  • Success is measured in the sales you can book now

Purchasing historically believes:

  • Don’t believe most of what your suppliers’ Sales people say
  • Don’t get too close to your suppliers, Keep them at arm’s length.
  • Success is measured in the price reductions you can book now

Both Sales and Purchasing organizations are evolving beyond those stereotypes. However, those beliefs are still powerful in many companies, in the cultural DNA if not in the formal processes. To succeed, sustainability leaders have to help Sales and Purchasing move ahead.

Business getting done in the Spice Bazaar, Istanbul

Business getting done in the Spice Bazaar, Istanbul

Sales organizations increasingly focus on building great client relationships, finding ways to escape the commodity death spiral.  Help them do that:

  • Give Sales good training to be conversant with – not experts in – sustainability
  • Coach Sales people to ask questions, especially the open-ended questions that can start important conversations with customers – including conversations that go beyond Purchasing without burning bridges
  • Arm Sales with benefits not features.  Don’t just talk about your carbon reduction or product life cycle, but how that can help the customer reduce their footprint, minimize their risk, and achieve their goals
  • Respect Sales’ scarce time. Help them prioritize which customers really might care about your sustainability attributes

Purchasing organizations increasingly focus on building a truly sustainable supply base in all senses of “sustainable”.  Help them do that:

  • Don’t just give them more lists of questions to ask, or boxes to tick
  • Don’t ask for data unless you know what you’re going to do with it
  • Do work with them to identify the risks that really matter (especially for reputation and business continuity) and to prioritize the categories of suppliers who can give rise to those risks
  • Help integrate sustainability concerns into their existing processes, don’t just add more work on top

Success may come more from great customer-supplier conversations than from immediate deals booked.  In fact, success may look like a loud, messy bazaar with lots of people talking with lots more people.  And that’s just what a vibrant marketplace looks like.

IMG_1537[Scott Nadler is a Senior Partner at ERM.  To share this post, see additional posts on Scott’s blog or to subscribe please go to snadler.com. Opinions on this site are solely those of Scott Nadler and do not necessarily represent views of those quoted or cited, ERM, its partners or clients] 

Brick and mortar – and marble

On a canal in Venice last month, I got to see another “public ends, private means” project that’s gone from concept to brick-and-mortar reality.  Or in this case, brick and mortar and marble reality.

The project, We Crociferi, provides high quality, low cost housing for students and other university-linked visitors in crowded Venice for 10 months each year.  Using a rehabilitated 14th century convent, We Crociferi leverages income from tourists and study-abroad groups during the peak summer months to balance the bottom line without any public operating subsidies. We Crociferi

At first, I viewed the project with delight rather than diligence. I dropped all my intellectual curiosity and just wandered around.  This was Venice, after all, and you quickly get used to the notion that all kinds of amazing things may be down the next alley, across the next bridge, behind that heavy wooden door. We Crociferi lives up to those expectations, from quiet courtyards to soaring ceilings.  Not to mention a dramatic space to be used for a revenue-producing restaurant and event space. Then the intellectual curiosity kicked in.  Four things jumped out at me:

  • This is real. I’ve heard about the project through its evolution from concept to empty hulk to launch, but it’s different when you see one of these projects alive and in person.
  • This is sustainability in practice. The parent Oltre Venture group sees social, economic and environmental needs as interrelated, not competing goals to trade off against each other.  The objectives are unmistakably social and economic.  The building itself is a marvel of adaptive reuse.
  • This is “public ends/private means” in practice. While the goals may reflect the triple bottom line, the project is run with the rigor and flexibility required to meet the real financial bottom line.  This is a professional business operation.
  • This takes a lot of clever brains, diligent hands and patient wallets. In Venice, that includes patient, responsible private capital investing on the operating side (Gastameco), in turn working hand-in-hand with public resources (Ministy of Education, Universities and Research) and other private sources (Fondazione Venezia) in the restructuring of the building itself.

Courtyard There’s also tremendous opportunity to leverage lessons across very different public-private projects. For example, this creative reuse of a convent in Venice for housing looks awfully different from the creative reuse of a food-truck commissary in Malden. But there are some interesting shared challenges such as:

  • Being different things to different people with integrity. These are complex projects that create financial sustainability through innovation and leverage. In Malden, that means simultaneously being a service provider, an economic development incubator, an employer, and an educator. In Venice, it means serving dramatically different markets during the year with very different needs, while also building out the restaurant and other opportunities.
  • Inside CrociferiFilling and managing a wide range of different, overlapping roles while running a thin organization.  In each project, there are important roles for the entrepreneur, the investor, hands-on project managers, and content experts (in hospitality, food service, etc.).
  • Being accepted by a community at the same time that you’re practicing disruptive innovation.  These projects are about change (or they’re not worth doing).  Change inevitably disrupts somebody else’s life, business, neighborhood.  Each of these projects has to pursue its disruption without being rejected by its neighbors.

I’m looking forward to visiting more public-ends/private-means projects.  I expect to learn a lot and share those learnings. But Venice is going to be hard to top.  Room with a view

[Scott Nadler is a Senior Partner at ERM.  To share this post, see additional posts on Scott’s blog or subscribe please go to snadler.com. Opinions on this site are solely those of Scott Nadler and do not necessarily represent views of those quoted or cited, ERM, its partners or clients]

I was wrong about CSR/sustainability reporting

I’ve been skeptical about the value of CSR/sustainability reporting.  I now have to admit I was wrong. Partly.

For years, I viewed reporting as a necessary evil: necessary for transparency and meeting stakeholder expectations, but evil in terms of disproportionate effort and dysfunctional impacts on strategy.

I’m not opposed to reporting.  Going back to the first corporate environmental reports in the 1980s, doing a report has been a great way to hold up a mirror for senior management, helping (or forcing) them to see how their company looks from the outside in. (Disclosure: ERM is one of the world’s leading providers of EHS/CSR/Sustainability reporting services.)

But I have been wary. In an early blog, one of my new year’s resolutions was:

4. Don’t confuse reporting with doing. Transparency is important, but results are more important.

Many readers agreed, saying “too much time spent chasing data to report has led to putting off long term strategizing,” or noting:  “I liked #4 a lot as reporting can take an inordinate amount of time!” I’ve echoed those sentiments over the years.  I’ve frequently urged clients: “Don’t let the reporting tail wag the performance dog.” I often quote a client who said: “I’m afraid my reporting is writing checks that my performance can’t cash.”

Now, though, I’m seeing companies use the reporting process as an incredible strategic tool, as a lever to raise the strategic discussion in their company.  What’s changed?

Fundamentally, the reporting process (in some companies) has changed from peer competition and branding, to a truly strategic process admittedly with branding implications.  Give credit to evolving GRI guidelines, growing analyst attention, and simply the maturing of the art form. Give some credit also to the great subversive work of the green whisperers.

In the past, the reporting process juggled several questions:

  • What do we want to talk about?
  • What good pictures, stories and data do we have that we can use?
  • Who – if anyone – is listening?
  • What do the loudest stakeholders want to hear about?

Increasingly, the process revolves around four very different questions:Reporting-Process (1)

1. What matters?

“Materiality” has finally gotten serious. It has become a true business risk process, asking “what matters to the business?” and “what matters to the stakeholders who matter to the business?”

2. What do we do about “what matters”?

This is the real strategic opportunity. You don’t have to just lunge from materiality to writing any more. This is a huge change.  This step can drive deep questions of goals, priorities, and performance.

3. What do we say about what we do?

You have to talk about “what matters,” but more to the point you have to talk about what you’re doing about the issues that emerged from question #1.

4. What do we do with what we say?

In some companies the emphasis is shifting from “the report” to “communication and reporting.” It’s a process now, not an event.  As one colleague pointed out, “We focus on who owns each chapter of the report going into the process.  We don’t talk about who owns each section coming out of the report.” That’s the emerging challenge: integrating the annual document into an on-going process of communicating with (not just to or at) stakeholders, both inside and outside the company.

Is the process perfect now? No.  Can it still take too much time and attention? Yes. Can the tail still wag the dog? Sure.

But the trend is going the right way. Some companies are using the reporting process to drive deep discussions of business risk, prioritize actions, and stimulate on-going dialog. In some cases, this is an evolution in the companies who were already leaders.  In other cases, it’s a “leapfrog” opportunity for companies who are coming late to the game: they are starting out with a focus on strategy, rather than having to unlearn or dismantle a document-driven, communications-only process.

“Necessary” is increasingly trumping “evil.” I guess I was wrong.

[Scott Nadler is a Senior Partner at ERM.  To share this post, see additional posts on Scott’s blog or subscribe please go to snadler.com. Opinions on this site are solely those of Scott Nadler and do not necessarily represent views of those quoted or cited, ERM, its partners or clients.] 

Feeding sustainability: Malden launches

You might debate the food/energy/water nexus.  You can’t debate the food/energy nexus I saw Friday night in Malden, Massachusetts.  A thousand high school kids and their community created a huge amount of energy about food. That energy is being channeled to help launch an innovative experiment in using private means for public ends.

Returning from South Africa a few weeks ago I described that country as a sustainability laboratory. This weekend in a high school gym I discovered that Malden, Massachusetts, is a sustainability laboratory, too. Who knew?

What happened in Malden this weekend?

Lots of folks enjoying the event (including Congresswoman Katherine Clark)

Lots of folks enjoying the event (including Congresswoman Katherine Clark)

  • The event: Malden High School held its third annual Multicultural Celebration.  The event was driven by the school’s Multicultural Club whose purpose applies to the event as well: “We celebrate the myriad of cultures and backgrounds in Malden, and we strive to educate and inform students about those cultures as a way to further encourage unity and understanding in our society and community.”  Faculty liaison Yahaira Marquez and her students put on an amazing event, bringing together cultures through music and food in a way that I can only describe as joyful. Words don’t capture it as well as pictures, though.  Take a look at the pictures on Facebook to get a better feel for the event.
  • The launch: In partnership with the MHS Multicultural Club, Stock Pot Malden launched this weekend.  Stock Pot Malden is a “…test to prove that delicious and culturally diverse food + world-class business training for entrepreneurs + empowering every culture and community = good and lucrative business.” This test aims at answering the eloquent question: “If diversity is valuable, why aren’t we seeing millions of dollars directed toward it?” In partnership with MHS, Stock Pot Malden ran an International Top Chef Cooking Competition at the event, bringing added energy and excitement.
  • The process: Stock Pot Malden is also an experiment in combining sustainability and co-creation.  The project aims at generating local business development for immigrant communities by co-creating development rather than providing arms-length financing. It’s one of several fascinating experiments I’m watching in using traditionally private means to achieve traditionally public ends. Co-creation ran through the whole weekend:
    • The Malden Multicultural Club and Stock Pot Malden co-created the event
    • At the event, the participating families who cooked ethnic dishes, the high school students who ate and voted, and the professional chefs and investors from Stock Pot Malden co-created an emerging shared understanding of what the market might want
    • The following morning, two overlapping circles of project participants met.  One circle was Malden-focused, and includes locally-based managers and food experts. The other circle included investors and advisors, some local but others from Chicago, New Hampshire and Italy. The two circles worked as one group, fueled by the energy from the prior evening’s event but ruthlessly focused on the operational and financial realities. There were no roles. Nobody was limited in what they could ask or answer.  We were all just partners, trying to co-create a successful private enterprise with public values.

None of us know for sure where this is going to go.  That’s why it’s a laboratory.  But it’s starting to feel less like the laboratory of some mad scientist and more like a promising R&D venture. Stay tuned. Follow Stock Pot Malden on Facebook or Twitter. And watch for more of the public-private conversation here on my blog.

(The banner picture is “Pleasant Street, Malden, MA; from a c. 1906 postcard,” from Wikimedia Commons.)

[Scott Nadler is a Senior Partner at ERM.  To share this post, see additional posts on Scott’s blog or subscribe please go to snadler.com. Opinions on this site are solely those of Scott Nadler and do not necessarily represent views of those quoted or cited, ERM, its partners or clients]

Driving sustainability: A glimpse of South Africa

It was my first time in Africa since leaving Ethiopia 50 years ago.  We’ve both changed.

A whirlwind week in an unfamiliar country – let alone an unfamiliar continent – doesn’t make you an expert.  At best, it leaves you with some vivid impressions.  Especially if you get out of our all-too-usual routine of airports, hotel meeting rooms, and fellow expats.

My first trip to South Africa was indeed well out of my routine. Thanks to my wonderful colleagues at ERM in South Africa, my first 24 hours in the country included elephants, zebras, giraffes, warthogs and other non-routine meetings. My last 24 hours included hiking atop Table Mountain, baboons staring down cars, the Cape of Good Hope, townships, seals playing in the surf, and brilliant ocean vistas. In between, I had the chance to meet with 30 clients from across South Africa.  They came from diverse sectors, from mining to medicine, chemicals to communications, resources to retail.  We met (admittedly) in hotel meeting rooms in Johannesburg and Cape Town, but also in mine offices and company canteens. I also had in-depth conversations with a dozen colleagues from ERM’s South African business unit, the base for a growing presence throughout Africa.

That left me with two vivid impressions.  Both are about sustainability, one more emotional and the other more intellectual.

The emotional impression is a pretty typical reaction to Africa, I’m told: overwhelming beauty, scale and complexity mixed with constant reminders of the power of nature.  I don’t have the words to do justice to this, so I’ve just bored family and friends with pictures.

The intellectual impression is of a sustainability laboratory: all the issues are in play here. There are no constants.  Social, economic and environmental factors are all in flux and interconnected. South Africa as a society and an economy, is like a big extended family sharing a house that’s too small and needs work. People are already living on the ground floor, some are working to expand the house and add rooms and comfort to the second floor, while others are still working to shore up the foundation.  Logically, you would work on the foundation first.  But there’s not time for that, the house is already too crowded and the expectations about the growth too high. In fact, the excitement and demand for those additions to the house provide the very energy and resources needed for shoring up the foundation. Neither task, additions or foundation, can wait for the other to go first.

The biggest question is, can this work? Can this country grow sustainably? Sustainable development isn’t an interesting question here, it’s an imperative. It is, in effect, the elephant in the room. That elephant isn’t exactly hidden; everyone knows it’s there, once you know where to look.

Elephant hiding

“That elephant isn’t exactly hidden” – Mabula Game Lodge, Limpopo, South Africa

Fortunately, I had a great teacher who showed me what to look for. For all the terrific insights from clients and colleagues, my best teacher was July, the ERM driver who took me from Johannesburg out to the bush.  July, it turns out, is studying environmental management. He is energetically turning potential burdens into opportunities.  He is reveling in the moment. And he taught me how to listen to South Africa.

  • His day job is as a driver, taking people to and from meetings about environment and sustainability.  A source of distraction and frustration to someone studying for a better career? No, a source of opportunity to get experience: he won approval to go into meetings and sit in the back taking notes rather than sitting outside in the car.
  • He grew up with parents from two different clans speaking different languages (Northern Sotho and Tsonga). With Afrikaans and English both used in school, he had to learn four languages by the time he was eight.  A source of confusion and burden? No, the source of a facility with languages which he’s now using to learn Portuguese so he’ll be prepared for the growth markets on South Africa’s borders.  And he’s making sure his children learn multiple languages.
  • Stuck spending a Saturday driving this American through drenching rain nearly flooding the streets of Bela Bela? He deftly turned it into a mutual coaching session. We spent hours in the car and over lunch in a fair trade of experience. He extracted lessons in consulting and client service from me. He gave me powerful lessons in South Africa’s true sustainability challenge: meeting economic, infrastructure and social needs amidst vulnerable environmental riches and growing expectations.

July didn’t just drive my travel-weary body that day, he drove my understanding.  Just like he’s driving his career. And it’s energy, insight and adaptability like his that helps give South Africa real promise for working through its sustainability challenges.

[Scott Nadler is a Senior Partner at ERM.  To share this post, see additional posts on Scott’s blog or subscribe please go to snadler.com. Opinions on this site are solely those of Scott Nadler and do not necessarily represent views of those quoted or cited, ERM, its partners or clients.]   

 

Sustainability: What about “values”?

I just published an article on “Helping business leaders talk about sustainability.”  The article focused on business “value,” with virtually no discussion of moral or ethical “values.” So am I a heathen or just a sell-out?

Neither, I hope.

In one of the first blogs I posted on this web site back in 2011, I wrote: “Remember both value and values. Any time you’re thinking about only one, you’re destined to fail one way or the other.”  I got some interesting comments then including:

  • “I strongly support … the focus on values driving value.” [VP corporate social responsibility, apparel]
  • “Value/value perspective [particularly interesting], as I do believe that to be the truth – when I have chased one without the other – I have not succeeded.” [CEO, marketing]
  • “I’m a big proponent of sticking to a core set of values that drives all decisions and actions.  Your values need to be your ‘rudder’ and there will be times that it results in sacrificing value or $.  I don’t see value and values as equals.  The old adage – stick to your values carries a lot of weigh in my book.” [VP HSE, manufacturing]
  • “Value and values should be the same.”  [Marketing executive]

So am I backing off of that exhortation to remember both value and values?  No. What I am doing is recognizing the realities of business, especially American business.

If there is a truly meaningful “values” conversation that your leadership engages in, and if you can be part of that conversation, fine.  But often there’s a Catch-22. If the conversation is open, it may not be the genuine, honest senior leadership conversation about values.  If it is that important conversation, it’s probably not going to be open to very many people.

Too often, the values conversation isn’t real. Many open discussions of values are more about internal branding than setting a moral compass.  Committees work to draft statements about “our values.”  More energy then goes to putting those values into a nice typeface than into putting them into action.

If the values conversation is real, getting into it is particularly tough for corporate sustainability leaders.  Given the nature of the sustainability role, many business leaders already have their shields up against their own staff preaching at them.

You have to earn the right to participate in those tougher values conversations by leading the simple, clear business value conversation first.

That’s all I’m saying. Think about value and values at the same time.  Talk about value first.

[Scott Nadler is a Senior Partner at ERM.  To share this post, see additional posts on Scott’s blog or subscribe please go to snadler.com. Opinions on this site are solely those of Scott Nadler and do not necessarily represent views of those quoted or cited, ERM, its partners or clients.]   

The most social media of all

As the US BCSD annual meeting came to a close, I urged participants to reach out to colleagues using all the digital channels we’d created.  I reminded them to connect colleagues with the Twitter hashtag #scaleup, the LinkedIn connection, and even the google+ community.  Then on the spur of the moment I added: “And you can use the most social media of all — talk with them.”

We had gone proudly digital at this meeting.  We shared documents on Google.  We created our own Twitter hashtag just for the meeting. We exchanged email lists. Some of us even connected with each other on LinkedIn while sitting in the same conference room.

There was a purpose to all this.  It wasn’t just to pretend we were cool (or that some of us aren’t that old). We made a conscious decision to create multiple channels for participation and sharing. Everyone isn’t comfortable speaking up in a group. Everyone doesn’t feel equally empowered in a meeting: like many meetings, this one had a hard core of folks who were veterans of the group, with others who were new – and less likely to be comfortable speaking up. Everyone doesn’t work the same way: digital channels are delightfully “asynchronous” for those of us who suddenly realize at 2 AM what we should have said or asked in the session the prior afternoon. And if we want to engage younger colleagues, we figured, we need to offer the channels they use.  (My good friend and former colleague Bonnie Cheuk taught me this concept of “multiple channels” during ERM‘s own strategy process 5 years ago.)

It’s easy to fall into the digital trap, though. Digital channels are great ways to sustain contact or pass on information.  But it’s very hard to build relationships and trust digitally. Those take face-to-face contact with real give and take.

Image 2-12-14 at 8.54 PMBetween the US BCSD meeting and a session with The Conference Board’s Chief EHS Officers’ Council the week before, I’d had 50 real conversations in two weeks.  It was tiring, but fantastic. I got to know colleagues better. I made new contacts I never would have met on-line. We found real connections we never would have discovered with laser-focused tweets or articles reposted on LinkedIn. We talked about children and grandchildren, houses and apartments, illnesses and losses, paths that crossed in strange times and places. We found human connections we can build on going forward.

Not everyone has the luxury of time and travel to make those connections. Not everyone is comfortable with walking up and talking to strangers.  There is real value in including more people by using multiple channels, digital and analog, remote and face-to-face.

Still though – talking with people, the most social media.  Who would have thought it?

I know there’s nothing new or dramatic in all this.  But it was a useful reminder for me.

[Scott Nadler is a Senior Partner at ERM.  To share this post, see additional posts on Scott’s blog or subscribe please go to snadler.com. Opinions on this site are solely those of Scott Nadler and do not necessarily represent views of those quoted or cited, ERM, its partners or clients.]